This is very important. If you think you can omit this, don't even think that you'll find your website in Google or Yahoo. The title tag is the first piece of information that the search engine looks for. It's just like introducing yourself to a person. You give your name first. For the search engines, you give the name of your web page.
The <META DESCRIPTION> Tag.
This is another important piece of information for search engine. The description is a piece of information about your website. If you introduce your site to the search engine, of course you need to tell things about it. If you you don't use this tag, the search engine will use the first few words on the body of your web page. But I strongly suggest you make use of this tag, 25 to 30 words in length.
The <META KEYWORDS> Tag.
I believe this tag is dead. What I mean is, the search engine ignores this tag because of spammers who fill their keywords with words that are not even related to the web page. These people abuse this tag just to get the search engine top ranking. But you can still use this for other search engines, just don't abuse it or you'll get penalized or even banned by the major search engines.
Title Tag is an important Tag amongst other SEO related options , as it not only communicates the theme of your web page to the human visitors but is also considered very important by the Search Engine crawlers. Title Tag is not a Meta Tag, but nevertheless it is the most important of all Tags. Almost all crawler based search engines use the Title Tag to gather information about your web site. The search engines use the words or the content of the Title Tag during the ranking process to analyze the relevance of your web page. Major search engines like Google, Yahoo, AOL, AltaVista, and AlltheWeb use your web page’s Title Tag to evaluate its relevance.
Title Tag is the hyperlinked text title that is displayed in the search engine results page (SERP). The users, in turn, click on this hyperlink to go to your web site.
The Title Tag is also used as the text when you ‘bookmark’ a page or add a certain web page to your ‘favorites’ list in your browser.
A carefully constructed Title Tag is very important for your page’s ranking with the search engines.
Of late, a large number of articles have been written with differing views and opinions regarding the relevance and benefits of various Meta Tags. Most experts, however, agree that the Title Tag is a significant tool in any search engine optimization campaign.
Spend time to contact other webmasters who have a site about the same subject as yours and exchange text links. Again, use the keywords that you target in the anchor text of those links. Don't always use the same keywords but sometimes, use synonims and variations. Only consider a link exchange with sites treating the same subject. Try to get at least 40 backlinks on 40 different websites. ---------------------------- rohn
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